Branding & Illustration

My projects fall into three categories. Branding and illustration, UX/UI design, and photography. In this category, I focus on crafting distinctive brand identities. Branding involves the strategic development of a brand's visual elements, voice, and messaging to create a cohesive and memorable presence. Illustration achieves this by using custom visuals to tell the brand's story, enhance user experience, and add a unique artistic dimension to marketing materials.

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JAudio Branding Project

Branding plays a pivotal role in the design industry, and this project encompasses a comprehensive array of branding assets. These assets comprise a meticulously crafted brand book, a versatile graphic toolbox, and thoughtfully designed mockups, each contributing significantly to the project's professional and cohesive brand identity.

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"Mass surveillance" Poster series

This series of three posters is centered around the theme of 'Mass Surveillance.' The design approach leverages abstract elements to effectively convey a visual narrative that underscores the pervasive presence of mass surveillance within our contemporary society.

RYOBI China branding adjustment

During my CO-OP at Ryobi Builders Hardware China, I directed a series of brand adjustment projects for the Company. The tasks include business strength analysis and competitor analysis, as well as inventory media creation.

"The Nutcracker" Playing card

My favorite musical is 'The Nutcracker.' Within this series of four playing cards, each card showcases a character from the musical, representing the J, Q, K, and A cards

Spectrum rebranding project

Spectrum is a vibrant local LGBTQ community based in Kitchener. The primary goal of this project was to undertake a comprehensive rebranding effort for the organization. This encompassed the development of a website mockup and the creation of a range of promotional materials, all accomplished within a collaborative team environment.